The importance of a good breakfast

As we continue to work on the 'Guard Books', the marketing department's scrapbooks, we discover more thought provoking advertising aimed at children's health.

Here in the early to mid- 20th century a theme emerges about how good Ovaltine is for children's development, providing the nutrients and breakfast that they need.

There are many conversations and research papers today that evidence the importance of good nutrition and breakfasts for children's learning and development. Many schools and childcare provision provide breakfast clubs and free fruit for break time.

Whilst we can't say that Ovaltine is the answer, it's interesting to see the same information coming through 100 years apart.