For over 20 years, Khaled has been a leading expert in communications master planning, creative and art direction, and strategic branding for a diverse range of cultural institutions, cultural diplomacy initiatives, international organisations, and commercial bands. Khaled’s extensive portfolio encompasses projects across the UK, Europe, and the Middle East, collaborating with cultural master planners, creative agencies and clients such as The European Union, Amnesty International, Culture Spectrum, Art Jameel – Dubai, The Grand Egyptian Museum – Cairo, Massar Children’s Museum Damascus, the International Finance Corporation’s Business Reform Index, Ecorys Uk, Cultural Innovations – London, AEA Consulting London/New York, McCann, and the Egyptian Ministry of Culture.