For over 20 years, Khaled has been a leading expert in communications masterplanning, creative and art direction, and strategic branding for a diverse range of cultural institutions, cultural diplomacy initiatives, international organisations, and commercial brands.

Khaled's extensive portfolio encompasses projects across the UK, Europe, and the Middle East, collaborating with cultural master planners, creative agencies and clients and such as The European Union, Amnesty International, Culture Spectrum, Art Jameel - Dubai, The Grand Egyptian Museum - Cairo, Massar Children's Museum - Damascus, the International Finance Corporation's Business Reform Index, Ecorys UK, Cultural Innovations - London, AEA Consulting London/New York, McCann, and the Egyptian Ministry of Culture.

Throughout these engagements, Khaled has consistently delivered world-class services, including strategic planning and concept development for cultural projects, strategic branding, creative direction for mass-media and digital communications campaigns, art direction, content planning, and creative direction for cultural diplomacy initiatives, events, and immersive experiences.

Furthermore, Khaled has several academic engagements and contributions in the fields of communications, digital innovation and empowerment, including Galal, K. (2015) ‘Economic Innovations and Social Empowerment’, in Youngs, G. (eds) Digital World, London: Routledge.